Built for every mortgage originator type
Find your originator type below and see how the snapshot adapts: the intake questions, the AI prompts, the pipeline stages and the follow-up cadence all change.
Choose by where your volume actually comes from, not by what is on your business card. If most of your files arrive through wholesale lender relationships, start with mortgage brokers. If you originate under a lender or branch and the pipeline is personally yours, start with loan officers. If your best leads are people you have already funded, start with refinance specialists, because that page is built around database work rather than new acquisition. FHA, VA, first-time buyer and reverse each change the intake questions and the education cadence, since a veteran chasing a certificate of eligibility and a first-time buyer twelve months out need very different follow-up. Commercial mortgage is a different animal again: longer cycles, sponsor-level intake and a lender shortlist instead of a nurture sequence. Realtor partnerships sits across all of them and handles referral relationships rather than borrowers.
Every page below installs from the same snapshot. Picking one decides which modules are switched on first, not which ones you own. You can run more than one, and most originators eventually do.
Mortgage Brokers
Borrower intake, lender matching, and pre-approval automation built for independent mortgage brokers running a multi-lender shop.
Loan Officers
Personal pipeline, partner referral tracking, and post-close automation built for individual loan officers competing for production.
Refinance Specialists
Rate-drop alerts, cash-out targeting and equity-tracker outreach built for originators whose volume is mostly refinances and whose leads are past borrowers.
First-Time Homebuyers
An education-led nurture funnel that walks first-time buyers from first curiosity to a pre-approval conversation over a 30 to 90 day window, hands-free.
VA Loan Specialists
Veteran-focused intake, certificate-of-eligibility coordination and base-relocation campaigns built for loan officers whose book is predominantly VA borrowers.
FHA Loan Specialists
Low-down-payment buyer capture, credit-repair partner referrals, and FHA-tuned nurture for specialists in the FHA borrower segment.
Reverse Mortgage Specialists
55+ qualified lead capture, family-discussion nurture, and HECM counselor coordination for reverse mortgage specialists.
Commercial Mortgage
Sponsor intake, deal-room workflow and lender-shopping automation for commercial mortgage originators who juggle multiple lenders on every single transaction.
Realtor Partnerships
Co-branded listing flyer requests, agent-referral tracking, and joint-marketing campaigns for LOs and brokers who run referral partnerships with realtors.
